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This study examines the implementation of service-based marketing management at
the An-Nikmah Al-Islmaiyah Institute, an Islamic school located in Phnom Penh,
Cambodia. Through training in making digital marketing media, in one of the
classes. This study aims to analyze how digitalization is implemented in the
educational environment. This study uses a method by conducting training in the
classroom, then using interviews and discussions with teachers and students. The
findings of this study reveal that the madrasa supports this training because it has a
positive impact on students and teachers because they become literate about
digitalization. However, during this program there were several challenges in
implementing the training, one of which was due to the limited infrastructure in the
madrasa. This study suggests that schools should focus on improving their facilities,
expanding their curriculum, and strengthening their brand identity to attract more
students and maintain their position in the market.
